1) Target
- based on
Segmentation Analysis from ActSmart OLAP
System
Filter
customers with criteria like: - Spending
> $5000 in the past 3 months
- Spending on product A > $3000 in
the past 6 months
- Zero spending in the past 6 months
- Birthday in the coming month
- Membership will expire in the coming
2 months
OR
Sort customers:
- by Total Spending in the past year
- by Spending on category A in the past
year
- select top 3000 customers as target
2) Scheduling
- automatic execution
on pre-defined date(s)
3) Channel
selection -
email, direct mail, SMS, web
4) Message
content - for
email (text or html format), SMS
- Birthday greeting
- Special Offer notice
- Bonus point redemption reminder
- more ...
B)Campaign Report
C)Campaign Effectiveness
Analysis
1) Email URL link Hit Rate
2) Standard Report
e.g. Purchase Amount of specific customer
group before and after campaign
