Main Areas of Functionality:
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ActSmart
OLAP (Decision Support) System for Customer Segmentation |
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Multi-dimensional
analysis of customer information helps you build
successful campaign strategy |
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a)
Segment customers based on criteria like: |
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- Member Type
- Gender
- Birthday Month
- Age
- District
- Interested Category |
- Member Status - ( Active,
Inactive)
- Bonus Points Balance
- Purchase Frequency
- Purchase Total Amt.
- Purchase Amt. by item
- Purchase Location |
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b) Support Combination of criteria items
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e.g.
Member Type = A AND past 3 months Purchase
Total Amt. > $5000 |
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Contact
us for more details
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